Aggressive Marketing and Consumption Culture Term Paper

Aggressive Marketing and Consumption Culture - Term Paper Example This paper seeks to evaluate through analysis in which critical marketing ideas would improve education in marketing and general practice and in the end link the outcome to the idea of people being what they consume. The case will, therefore, integrate the findings of a primary research based on a combination of the same theme areas and create an analysis in the literature. Improvement of any marketing idea is based on the subject getting the knowledge, transforming the theoretical perspectives and putting it into practice (Mort, 1997, p. 20). Marketing knowledge is wide and a basic idea to the business world. Improvement of this knowledge is based on the idea of improving the knowledge of the components of marketing. It, therefore, means that the improvement of the knowledge and practice can only be done if there is a collection of all components, paradigms, and strategies that will create a positive impression on the recipient of the knowledge for improvement. The most important target, however, is the consumer (Penington, 2000, p. 321). The creation of the ideas belying real production and satisfaction of the consumer is the ultimate goal of marketing. The end consumer behavior will determine the success of the knowledge created or the failure of the same. According to Caterral, Maclaran, and Stevens (1999), the improvement can be done by a focus on the marketing paradigms which start with ways of attracting a customer to the creation of the culture of consumption in the customer. This issue is supported by Christine (2013) who highlighted five critical areas of focus to improve marketing knowledge. The areas are; relationship marketing, network, diversity, evangelism, and culture creation. The latter is always the expected and intended outcome.

Manage Factoring and Invoice Discounting Agreements Assignment

Manage Factoring and Invoice Discounting Agreements - Assignment Example Invoice factoring and discounting are processes through which a company can get quick cash by assigning the debt to another party who could be a person, a commercial bank or other financial institutions.2 Depending on the nature of contract between the company and the financing agent the duty of collecting the debt form the client is either assigned to the agent or remains under the company. The company will have to identify a reliable factor or invoice discounter to get cash against the invoice and then use the money to advance its operations.3 In order for the company to identify appropriate factoring or discounting agent, they should consider the agent whose term is favorable in terms of low fees, issue maximum deposit, low-interest charges and be able to pay the amount within the shortest time possible.4 The decision by the company as to whether to discount or factor the invoice will depend on the value of the invoice and the stability of the company. If the company’s turnover is below $250,000 per annum and the company does not have in-house credit control systems the agents will prefer factoring the invoice.5 However, for companies with an annual turnover of more than $250,000 and adequate6 internal credit control systems discounting is essential because of the high cost involved. When factoring the invoice the agent usually charges high fees and interest rates. Discounting of the invoice does not alter the arrangement between the trader and the debtor because the responsibility of collecting the debt rests with the trader, and the debtor is not aware of the arrangements.7 The company should discount its invoice in order to ensure its relationship with debtors remains unchanged. In fact, the clients may lose trust in the company in case the trader opts to assign the debt to a factoring agent.